Refreshed brand identity for the town of Eksjö - Sweden's best-preserved wooden town located in the southern part of Sweden. During the process we also developed a significant pastry for the town called Eksjöknuten - a classic Swedish "cinnamon knot" filled with lingonberry jam and a special blend of spices including allspice, cinnamon, cardamom, among others. The knot can only be bought at local bakeries and pastry shops in the area around the town of Eksjö.
Eksjöknuten - a significant pastry from the town of Eksjö. Cecilia Andersson - Pastry Chef of the Year 2012 was the leader during the development process.
Calligrapher Marianne Pettersson-Soold.
Poster design for Det stora Kafferepet. Photographer Johan Lindqvist.
Brand Identity, Art Direction, Concept Design, Graphic Design